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Title:
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HOME INTERNET ADOPTION AN ANALYSIS OF FACTORS AFFECTING NON ADOPTION IN CENTRAL QUEENSLAND, AUSTRALIA |
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Author(s):
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W J. Taylor , G.zhu |
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ISBN:
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ISSN: 1645-7641 |
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Editors:
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Pedro Isaías |
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Year:
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2003 |
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Edition:
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V I, 2 |
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Keywords:
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Community informatics, Internet adoption, ICT adoption, Central Queensland . |
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Type:
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Journal Paper |
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First Page:
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76 |
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Last Page:
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90 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The use of Internet technologies at the societal level is being seen as a fundamental driver
for economic, social and cultural sustainability in both developed and developing situations.
Experience to date suggests that despite the provision of expensive infrastructural access,
adoption of Information Communication Technologies (ICT) for local community benefit has
been relatively slow. In contextualising this issue for wider application in other situations,
particularly in developing countries, this paper examines the level of non-adoption of the
Internet from their home in Central Queensland, Australia, when access has been easily
available for more than five years. In a population where home adoption of the Internet is
44%, this research found that there were wide variations in reasons for non-adoption across
the socio-economic parameters. The findings from this research support the proposition of
discontinuous adoption based on psychographic profiles. The implication is that higher
adoption of ICT in homes which is intrinsically linked to the demand for IT products and
services requires targeted programs to address the concerns of different societal subsets. |
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